Australian & New Zealand Patent and Trade Mark Attorneys
Design Registration Services
- A well-designed product can be the key to market success. At IP Guardian, we help you secure exclusive rights to your product’s appearance through registered designs. Whether you're protecting a new product in Australia, New Zealand, or abroad, our team ensures your visual innovation is legally protected and commercially valuable.
- Our Design Registration Services Include
- 1. Design Searches & Registrability Advice
- We can assist by assessing whether your product’s appearance meets the legal criteria for registration. Our team can conduct design clearance and registrability searches, identifying any similar prior designs and advising you on potential risks or improvements before filing.
- 2. Application Preparation & Filing
- We prepare and file design applications with IP Australia, IPONZ, and overseas design offices. Our service includes guidance on appropriate representations, formal drawings, and correct classification to ensure your design application proceeds smoothly through examination.
- 3. Registration, Certification & Renewal
- Once accepted, we manage the formalities of design registration, including publication options, certification, and monitoring of renewal deadlines. In Australia and New Zealand, we help you maintain design protection for the full term—up to 10 years and 15 years, respectively.
- 4. International Design Protection
- If you're launching products in global markets, we assist with design filings in key jurisdictions. We coordinate with trusted foreign attorneys to ensure consistent and timely international protection.
- 5. Enforcement & Infringement Advice
- Design copying is a serious threat in competitive markets. If someone reproduces your registered design without permission, we can help enforce your rights through cease and desist letters, negotiations, and court proceedings. We also provide infringement risk assessments before product launch.
- 6. Commercialisation & Licensing Support
- A registered design is an asset. We assist with licensing, assignments, and due diligence, helping you leverage your registered design for commercial gain, whether through sales, joint ventures, or manufacturing agreements.
- Why Choose IP Guardian for Design Protection?
- Specialist attorneys with deep knowledge of Australian and New Zealand design law.
- Experience across a range of industries: consumer products, industrial design, packaging, fashion, medical devices, furniture, and more.
- Accurate and compliant application preparation to reduce delays and objections.
- Strategic advice on combining design protection with patents, trade marks, and copyright.
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