Brand protection, trade marks & commercialisation

Specialist Attorneys For Brands

Protect your brand with patents

Is your brand ready to launch or increasing in popularity with zero legal protection in place? If you’re keen to stop third parties from profiting off your brand’s reputation, the best thing you can do is register your trade mark.

Sometimes incorrectly referred to as a brand patent, a trade mark is the best way to protect your brand from copycats and infringing behaviour. If you’re wondering how to begin this process or seeking support with trade marking your brand, IP Guardian can help.

As specialist patent and trade mark attorneys, we offer decades of experience and are leading experts in protecting our client’s interests across a range of industries.

Is your brand already trade marked and you wish to pursue a brand patent registration for a unique innovation, process or method associated with your business? If so, we can assist with this too.

The brand protection process

Brand names, logos, slogans or similar are not covered by patents in Australia, as these are not the appropriate forms of intellectual property to protect brands. Instead, brands are protectable by trade marks. However, there are situations where you may need patent protection for your new products, in which case you could protect your brand as well as the technology of your new product.

We are committed to supporting Australian innovators to protect their ideas and profit from their hard work. Whether you need a trade mark for your brand or have queries about how to protect the new technology your product uses using a patent, we’re the team you can trust.

With our guidance you can gain a better understanding of:

  • How to perform a patent check
  • How to patent an invention
  • How much it costs to get your brands protected
  • Limitations in patenting and when a trade mark is more suitable
  • Defending infringing behaviour and more.
Speak with a patent attorney

Accessible brand patenting advice for all Australians

We endeavour to expedite the process of applying for and securing your trade mark (or patent, if applicable) for the most efficient and cost-effective outcome possible.

We navigate every step on your behalf, reducing the risk of errors, handling challenges to your application and more.

No matter where you are in Australia our goal is to ensure you can always access the specialised legal advice you need. To this end, we offer in-person and online consulting for optimal flexibility at a time and place that suits your schedule. 

To further enhance our accessibility, we offer fixed-fee pricing. This works to eliminate the financial barrier that so often sees brands and inventors missing out on vital legal guidance.

Why brands choose IP Guardian

Targeted services

We only practise trade mark and patent law, keeping abreast of new developments and legal processes for securing or protecting your invention. Our specialised services are designed to give you accurate and affordable guidance with zero compromises on quality.

Industry expertise

Our decades of industry experience mean we have seen and heard it all. Nothing gets by us and we have the skill and knowledge needed to secure exceptional outcomes for our clients. We know the importance of protecting your brand or invention, and work closely with you to achieve the optimal outcome.

Proactive approach

We look ahead so you don’t have to. All our consultations include information regarding the possibility of patenting or trade marking your brand and its processes overseas, what to expect while waiting on approvals and how to protect yourself before, during and after you have been approved.

Goal oriented advice

We want to know your goals regarding your brand, whether this is protecting a new product or your brand’s reputation. Want to go global or prefer a more niche approach? We’ll walk you through it all and get you to where you want to be.

Trusted brand patent attorneys in Australia

Securing your brand trade mark or associated patent is stress-free with IP Guardian. For unmatched advice from highly qualified patent attorneys, IP Guardian is the team you can trust.

Get in touch with us today at 02 9071 0130 to arrange a complimentary 20 minute telephone or video consultation. 

Book a free consultation

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