Our experience in New Zealand

The best electronic products are built by hardware, software and connectivity teams working as one. We bring engineering backgrounds of our own, so we work alongside your developers to identify what’s genuinely inventive and protect it in a way that supports the whole product roadmap.

Australian mining, energy and heavy industry have produced some of the country’s most valuable engineering IP, and much of it ends up licensed or deployed offshore. We help clients protect equipment, processes and control systems in a way that holds up in the jurisdictions where the technology is actually manufactured and used.

In software, the hardest IP question is often what can be protected at all. We help software, AI and data-driven businesses find the protection that fits: patents where the invention supports them, alongside copyright, trade secrets and clear ownership of what your team and your models create, so your IP keeps pace with your product.

For an early-stage company, your IP is often the most valuable thing you own, and the first thing an investor or acquirer examines. We help founders make the right calls early, when budgets are tight and timing is everything: what to protect now, what can wait, and how to build an IP position that adds real weight to your next raise.

Long development timelines and heavy capital requirements mean IP decisions in this sector are investment decisions. We advise on protection strategies that support funding rounds, clinical partnerships and eventual market entry, and on the timing questions that come with publishing and disclosure.

Your edge often lives on the factory floor, not in anything a customer can see. A better process, tool or material can be a genuine competitive advantage, so we help manufacturers decide what to patent and what to hold as a trade secret, and protect the know-how that makes your operation hard to copy, even as designs and tooling move across suppliers and borders.

Pick up a well-designed product and you can feel the work in it, the shape, the detail, the way it sits in the hand. That’s an asset, and it’s protectable. We help product companies cover what they’ve created across design rights, patents and brand, so the things that make your product worth choosing become lasting commercial value.

A game is three businesses in one. There’s the technology that runs it, the creative content that makes it worth playing, and the brand people come back to. Each is protected differently, and we bring all three together, so your engine, your world and your title are covered as one.

In fashion and luxury, the name is the asset. Decades of reputation can sit in a single mark, and a brand is only as strong as its protection. We build and defend trade mark portfolios that hold their value across markets, and move fast when someone trades on a name that isn’t theirs.

Good mechanical engineering is quietly clever, a mechanism, a tolerance, a way of doing something simpler than everyone else does it. We have the engineering background to see it. We work with mechanical innovators to identify the real invention in a design and turn it into patents that protect market share and add value to the business.

Cleantech lives or dies on being first and being fundable. We help energy innovators lock in protection early across generation, storage and grid technologies, so your IP stands up to the technical due diligence that serious investment and project finance bring.

Construction isn’t a sector people associate with patents, which is exactly why there’s an edge in it. New materials, methods, components and systems are all protectable, and most go unprotected. We help builders, engineers and product suppliers turn genuine innovation on site and in the supply chain into IP that holds commercial value.

Every valuable formulation comes with a choice: patent it and disclose it, or keep it secret and protect it another way. Get that call right and the advantage lasts; get it wrong and you give it away. We help chemical innovators weigh patents against trade secrets and build protection around formulations, processes and applications.

A brand is a business asset, and like any asset it can be built, defended and sold. We manage trade marks from first clearance through to registration, enforcement and licensing, so your brand is protected as it grows and ready to work commercially, whether that’s entering a new market, franchising, or closing a deal.

Modern vehicles compete on technology now, not just mechanics. From EV systems and control software to the marginal gains that win on track, the value increasingly sits in electronics and code. We protect innovation across the vehicle and build the IP position that underpins your commercial standing in a crowded, fast-moving market.

Agtech innovation rarely sits in one discipline. A single product can combine several fields of science, engineering and software, and the inventive part can live in any of them, or in the way they work together. Seeing the whole picture is how you capture it all. We work across every field involved, so we can find what’s genuinely inventive wherever it sits and protect it with the right mix of patents, trade secrets and brand.