Simon
Murphy

Principal and Senior Patent Attorney | BSc. Tech (Physics), Grad Dip. IT
Hamilton, New Zealand
PatentsTrade MarksRegistered Design Rights
  • Patent drafting and prosecution (AU, NZ and international)
  • Patent oppositions and contentious matters
  • Novelty, FTO, infringement and validity assessments
  • Software, electronics and ICT-related inventions
  • Pattern-recognition software and biometric systems
  • Hall-effect transducers and electric-fencing technologies
  • Search-engine optimisation systems and RFID technologies
  • Representation before IP Australia, IPONZ and WIPO
  • Bachelor of Science and Technology (Physics and Electronics)
  • Graduate Diploma in Information Technology
  • Registered Trans-Tasman Patent Attorney (AU and NZ)
  • Registered Trans-Tasman Trade Marks Attorney
Get in touch with Simon

Simon has been practising in IP since 1996.

That kind of tenure represents deep familiarity with how IP offices think, how examiners approach difficult cases and how the landscape has shifted across nearly three decades of technological change.

He has represented clients before IP Australia, IPONZ and WIPO, and his experience across both the Australian and New Zealand systems makes him a trusted advisor for clients who need reliable, technically precise guidance. 

Simon’s practice spans the full patent lifecycle, from novelty assessments and freedom-to-operate investigations through to infringement and validity assessments and contentious matters.

His focus is on software, electronics and ICT-related inventions, with a technical background that enables him to work through complex systems and deliver patent protection that is strategically aligned and commercially grounded. 

Work highlights

Watts Water Inc. | Patents, Designs, Portfolio management:

Managed the registration prosecution of a long-running patent and design portfolios across Australia, New Zealand and international jurisdictions via PCT. Navigated liaison work across multiple subsidiary business in the Watts group to address examination issues and secured commercially meaningful protection across target markets.

AoFrio | Trade Marks:

Representing a multinational client undergoing a brand revitalization and replacement process, successfully registered a portfolio of new marks in critical jurisdiction of interest while providing advice on the maintenance and management of retained legacy marks. The outcome preserved the client’s exclusive rights to their existing marks of valve while expanding coverage for new flagship branding.

Insights & news

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The emotional perception AI decision, and how it may shape the future of software patents in New Zealand
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Aristocrat 2025: The new test for patentability of computer implemented inventions
INN
AI tools and patents: key risks and legal safeguards for Australian inventors and SMEs
PAT
Can artificial intelligence be an inventor? The ongoing debate in Australia’s patent system

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