Our experience in Australia
Australia is one of the Asia Pacific region’s most active markets for innovation and IP plays a central role in how that innovation gets protected, commercialised and defended.
The businesses doing interesting things here tend to be building for markets well beyond Australian borders, and their IP strategy needs to reflect that ambition.
We advise clients across Australia’s diverse economy, from early-stage businesses working out what to protect first, to large organisations managing complex, multi-jurisdictional portfolios. Whatever stage you’re at, the goal is the same: IP that works as hard as the business behind it.
How IP protection works in Australia
Patents, trade marks, registered designs and plant breeder’s rights are all administered by IP Australia. Copyright is not registered here. It applies automatically once a work exists in material form, which makes evidence of creation and ownership more important than any filing step.
Australia is a member of the Paris Convention, the Patent Cooperation Treaty and the Madrid Protocol, so an Australian filing can be the foundation for protection overseas, or an overseas filing can be used to enter Australia. IP Australia also acts as an International Searching Authority under the PCT, which gives applicants an early read on how their invention is likely to fare before they commit to filing costs in other markets.
A few features of local practice matter commercially. Trade mark examination in Australia considers both distinctiveness and earlier conflicting marks, so a conflict is usually raised by the examiner rather than left for a third party to find. Registered designs need to be certified before they can be enforced, which is a separate step after registration and is often missed. And the innovation patent has closed to new applications, so businesses that once relied on it for fast, short-term protection now need a different approach.
Industries we work with in Australia
We work across the sectors that drive Australian innovation, helping clients protect the technology and brands their commercial value actually rests on.
Let's talk about your IP
Every market is different and so is every client. Tell us what you’re working on and we’ll help you work out the right approach.